How Custom Packaging Increases Sales, Builds Brand Loyalty, and Reduces Costs

Custom packaging isn't just about looking good—it’s a smart strategy to grow your business. Whether you're in food and beverage, manufacturing, or e-commerce, designing and implementing the right packaging is a great opportunity for you to help tell your compelling brand story, increase profitability, and boost your bottom line. With over 87 years of experience in confectionery and fancy food-packaging (candy, chocolate, snacks and other specialty foods), we’ve gathered the tips, tools, and data to help you use packaging as a true growth engine.

1. Why Custom Packaging Matters

Stand Out in a Crowded Market

In today’s competitive landscape, buying decisions are made in seconds and first impressions are everything. Studies show that 73% of purchasing decisions are made at the point of sale, and eye-catching packaging can be an important deciding factor. Custom designs—from bespoke chocolate Valentine’s Day Boxes to confectionery hot-stamped bags—ensure a brand captures consumers’ attention quickly.

Tell Your Brand’s Story

Custom packaging goes beyond logos: it’s about evoking emotion and building connection with customers. Full-color printing or specialty finishes can help showcase brand values and visually communicate a product’s story. Revere Flexpak utilizes HD Flexo printing that enables brands to show off values and personality with high-resolution graphics that capture attention and convey quality.

2. How Custom Packaging Pays Off

Whether you are looking for custom packaging for a small business or a large corporation, a unique design can boost sales, drive repeat purchases, and increase your margins by reducing costs. Here's how custom packaging can directly impact your bottom line:

More Conversions, More Loyalty

• Instant Impact: Packaging studies show that standout designs can lift conversion rates by up to 30%.
• Brand Longevity: Around 90% of consumers reuse packaging, giving your brand more exposure long after the first sale.
• Cross-Sell Opportunities: Custom inserts, tags, or labels give you the chance to promote other products when customers open the box.
  
  

Cost-Effective, High-Impact

• Fewer Returns: Smart packaging design helps protect your product in transit, reducing costly returns.
• Lower Shipping Costs: Lightweight formats like flexible pouches save on storage and shipping.
• Higher Margins: Great packaging can justify a higher price tag—some brands see a 5-15% bump in profit margins.
  
  

3. Key Custom Packaging Formats and Use Cases

Format	Use Case	Key Benefits
Rigid/Set‑up Boxes	Chocolates, confectionery packaging, candy, gift sets	High perceived value, ideal for hot-stamping
Stand-Up Pouches	Snacks, nuts, candy, coffee, dry foods	Cost-effective, resealable, highly brandable
Box Pouches	Premium goods, bulk products	Sturdy, stackable, large canvas for printing
Custom Bags and Accessories	Luxury chocolates, candy, Retail/gift packaging, holiday promotions	Unique shapes and finishes; customizable closures

4. Tips for Getting Started

Start with Stock, Scale to Custom

Start small with stock packaging to test your design ideas. Once you know what works, go fully custom with tailored sizes, specialty materials, and premium finishes. Our packaging specialists love working closely with customers to identify and deliver optimal solutions for their product, brand, and business goals.

Add a Finishing Touch

Special finishes like hot stamping can really elevate your product. Glerup Revere Packaging’s hot stamping  adds metallic or glossy accents that make your packaging feel premium—without a huge upfront commitment. Hot Stamping is done onsite and is the process of imprinting (stamping) simple line artwork such as a logo or sentiment individually onto any of our stock products. This is often an ideal custom packaging solution for businesses in the chocolate and specialty food arenas. With low MOQ’s (100 box minimum) this is a great way to test market products and as well as be able to develop brand recognition inexpensively.

Optimize for Logistics

Smart packaging saves money and the planet. Choose formats that are lightweight and easy to ship. Bonus: box pouches and pouches stack well, reducing shipping and storage costs. Behind the scenes, accurate portioning equipment like a weigh filler machine can further streamline logistics by ensuring uniform package weights, which helps with shipping consistency and inventory control. For a deeper dive into choosing the right packaging, explore our comprehensive guide designed to help you select the ideal packaging solution for your product.

Stay Safe Compliant

Glerup Revere Packaging meets high safety standards. We follow strict GMP standards, are a 100% LED-powered facility, and maintain HACCP certification to ensure safe, regulatory-compliant packaging. These types of certifications allow you to feel confident that your packaging is being manufactured with safety and sustainability in mind. 

5. Choosing the Right Partner for Custom Packaging

Selecting a custom packaging partner goes beyond materials and printing—it’s about finding a team that understands your product, industry, and goals. Look for a team that understands your industry, offers flexible solutions, and works with you from design to delivery.

Some packaging providers truly stand out—offering decades of experience, the ability to manage everything from initial prototypes to full-scale production, and a strong commitment to safety and sustainability. Facilities like Revere Flexpak combine in-house printing, laminating, and converting with FDA-compliant, recyclable, and compostable materials to meet both performance and compliance needs. 

At Glerup-Revere, we’ve supported confectionery and custom packaging solutions for hundreds of businesses, specifically in the chocolate and specialty food industry. Our sustainability focused, FDA-compliant materials and in-house processes help create solutions for your packaging needs that are aligned with your brand and values.

6. Next Steps

Ready to explore how custom packaging can grow your business? Here’s how to get started:

1. Call or Email Us – Chat with our team at 1‑866‑747‑6871 or email [email protected].
2. Request Samples – Try out some of our most popular stock options before you commit.
3. Pilot with Stock Packaging – Use off-the-shelf options to test your ideas—then add branded touches like labels or ribbons. 
4. Request a custom packaging quote – We’ll help you nail down specs, timelines, and order quantities that fit your goals.
5. Launch, Track, Adjust – Monitor performance, get feedback, and refine as you grow.

Packaging with Purpose: Transform First Impressions into Lasting Growth 

The right packaging helps customers fall in love with your product—and keeps them coming back. At Glerup-Revere, we’re here to help you create packaging that tells your product’s story and is scaled to best fit your company needs.

Let’s make something great together. Call us at 1‑866‑747‑6871 or email [email protected] to start the conversation.